Golden Trailer Awards
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Revision as of 10:34, 7 January 2013
The Golden Trailer Awards is an annual televised awards event that honors achievements in motion picture marketing, including trailers, posters and television advertisements for film and video games.
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Overview
The Golden Trailer Awards were founded in 2000 by sisters Evelyn Brady-Watters and Monica Brady, who continue to produce and direct the show. Being a part of the advertising industry, the Brady sisters decided there should be an awards ceremony to celebrate the pleasurable aspect of watching a film trailer[1]. A panel of judges selected from top level industry directors, producers, actors, writers, executives, exhibitors, advertising creatives vote on the winners of 62 categories. Comedians host and present the formal event, which takes place annually each May in Los Angeles.[2] The live show distributes 16 awards out of the 62 categories and is open to the public.[3]
Although similar to the Key Art Awards[1], which celebrate achievements in advertising and communications [4], the Golden Trailer Awards is more of a party setting, and takes place in venues such as private mansions in the Hollywood Hills[5], and has a fun award dedicated to the trashiest trailer. [6]
The Golden Trailer Awards are currently in their 14th year of celebrating the art form of film promotion, which will be presented May 3, 2013.
The Award
The physical Golden Trailer Award is hand made and comprised of metal and acrylic components. Machine cutting and laser etching are used to emboss details. [7]
Judging Panel
The Golden Trailer Awards judging panel is comprised of film and advertising producers, directors and executives. The first judging panel in 2000 featured film producer Stephen Woolley, who worked with the Brady sisters in creating the event, and film director Quentin Tarantino. [8]. In 2012, the judging panel included “Iron Man” director Jon Favreau, “Ghostbusters” director Ivan Reitman and “Young Adult” actor Patton Oswalt.[9]
Trailer of The Year Winners
- 2012: The Dark Knight Rises
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