Golden Trailer Awards

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The Golden Trailer Awards is an annual televised awards event that honors achievements in motion picture marketing, including trailers, posters and television advertisements for film and video games.



[edit] Overview

The Golden Trailer Awards were founded in 2000 by sisters Evelyn Brady-Watters and Monica Brady, who continue to produce and direct the show. As professionals in the advertising industry, the Brady sisters decided there should be an awards ceremony to celebrate the pleasurable aspect of watching a film trailer[1]. A panel of judges selected from top level industry directors, producers, actors, writers, executives, exhibitors, advertising creatives vote on the winners of 62 categories. Comedians host and present the formal event, which takes place annually each May in Los Angeles.[2] The live show distributes 16 awards out of the 62 categories and is open to the public.[3]

The physical Golden Trailer Award is hand made and comprised of metal and acrylic components. The award is electroplated with 14 karat gold or German silver, and embossed details are created by machine cutting and laser etching.[4]

Although similar to the Key Art Awards[1], which celebrate achievements in advertising and communications [5], the Golden Trailer Awards is more of a party setting, and takes place in venues such as private mansions in the Hollywood Hills[6].

The Golden Trailer Awards are currently in their 14th year of celebrating the art form of film promotion, which will be presented May 3, 2013.

[edit] Judging Panel

The Golden Trailer Awards judging panel is comprised of film and advertising producers, directors and executives. The first judging panel on September 21st, 1999 featured film producer Stephen Woolley, who worked with the Brady sisters in creating the event, and film directorQuentin Tarantino[7]. In 2012, the judging panel included “Iron Man” director Jon Favreau, “Ghostbusters” director Ivan Reitman and “Young Adult” actor Patton Oswalt.[8]

[edit] Best of Show Winners

  • 2012: The Dark Knight Rises, "Chant", Warner Bros., Open Road Entertainment
  • 2011: The Social Network, "Trailer #2", Sony Pictures, Mark Woollen & Associates
  • 2010: The Cove, Roadside Attractions/Lionsgate, AV Squad
  • 2009: Star Trek, Paramount Pictures, Aspect Radio
  • 2008: The Dark Knight, Warner Bros., Intralink Film
  • 2007: 300, Warner Bros., Mojo LLC
  • 2006: Mission: Impossible III, Paramount Pictures, Trailer Park
  • 2005: Saw,
  • 2004: The Stepford Wives, Paramount Pictures, Imaginary Forces/Giaronomo
  • 2003: About Schmidt
  • 2002: The Royal Tenenbaums
  • 2001: Requiem for a Dream
  • 2000: The Matrix

== Award Categories == [9]

  • Best in Show
  • Best Action
  • Best Animation/Family
  • Best Comedy
  • Best Documentary
  • Best Drama
  • Best Horror
  • Best Independent
  • Best Music
  • Best Romance
  • Best Thriller
  • Best Video Game Trailer
  • The Don LaFontaine Award for Best Voice Over
  • Golden Fleece
  • Most Original Trailer
  • Summer Blockbuster Trailer
  • Trashiest Trailer
[edit] Technical Categories
  • Best Motion/Title Graphics
  • Best Sound Editing
  • Best Trailer – No Movie
[edit] Foreign Theatrical Trailer Categories
  • Best Anime
  • Best Foreign Action Trailer
  • Best Foreign Animation/Family Trailer
  • Best Foreign Comedy Trailer
  • Best Foreign Documentary Trailer
  • Best Foreign Drama Trailer
  • Best Foreign Graphics in a Trailer
  • Best Foreign Horror/Thriller Trailer
  • Best Foreign Romance Trailer
  • Most Original Foreign Trailer
[edit] TV Spots
  • Best Action TV Spot
  • Best Animation/Family TV Spot
  • Best Comedy TV Spot
  • Best Drama TV Spot
  • Best Foreign TV Spot
  • Best Graphics in a TV Spot
  • Best Horror TV Spot
  • Best Independent TV Spot
  • Best Music TV Spot
  • Best Romance TV Spot
  • Best Summer Blockbuster TV Spot
  • Best Thriller TV Spot
  • Best Video Game TV Spot
  • Best Voice Over TV Spot
  • Most Original TV Spot
[edit] Poster Categories
  • Best Action Poster
  • Best Animation/Family Poster
  • Best Comedy Poster
  • Best Documentary Poster
  • Best Drama Poster
  • Best Foreign Poster
  • Best Horror Poster
  • Best Independent Poster
  • Best International Poster
  • Best Romance Poster
  • Best Summer Blockbuster Poster
  • Best Teaser Poster
  • Best Thriller Poster
  • Best Video Game Poster
  • Best Wildposts
  • Most Original Poster
  • Trashiest Poster
[edit] Standees
  • Best Standee for Feature Film
[edit] Advertising In Theater & On Screen
  • Best Pre-show Theatrical Advertising
  • Most Innovative Advertising for a Feature Film
  • Most Innovative Advertising for a Brand/Product
  • Most Innovative Advertising for a Video Game
[edit] Film Festival Category
  • Best Film Festival Trailer

[edit] Notes and References


[edit] External links

  • The Golden Trailer Awards [2]
  • The Key Art Awards [3]
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