Coors Light
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| The cold certified bottle and can turn the mountains blue when Coors Light is cold enough to enjoy. | The cold certified bottle and can turn the mountains blue when Coors Light is cold enough to enjoy. | ||
| 2005 Great American Beer Festival silver medalist, American-Style Light Lager. | 2005 Great American Beer Festival silver medalist, American-Style Light Lager. | ||
| - | Further questions go to: {{MolsonCoors}}<ref> | ||
| Coors light offers a new Widemouth Bottle | Coors light offers a new Widemouth Bottle | ||
| + | |||
| + | Further questions go to: {{MolsonCoors}} <ref> | ||
| </ref> | </ref> | ||
Revision as of 19:33, 26 November 2012
Coors Light is a light beer produced by the Coors Brewing Company and is the second best-selling beer in the U.S. [2] It was first produced in 1978. This beer has the nickname "Silver Bullet" because of silver colour cans the products are contained in. [3]
The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit).[4]
Contents |
History
This brewery was first established in 1873 by Adolph Coors, which originated in Golden, Colorado, hence the mountains on the product. Such brands brewed includes Coors, Coors Light, Killia Red, Zima and Keystone. They were eventually purchased by Miller Brewing Company and are not known as Miller Coors. However, this brewery continues to operate in Golden, Colorado. [5]
Ingredients and Nutritional Information
The main ingredients for this beer include water, barley, hops and cereal grains.
For every 12 oz. Coors Light serving, there are approximately 102 calories. In addition, there are 0 calories from fat and any saturated fats. Other information include 13mg of sodium, 5g of carbohydrates and 0.7g of protein.
In comparison, a regular 12oz serving of regular Coors beer contains 148 calories. This product contains 12mg of sodium, 11.3g of carbohydrates and 1.2g of protein. Also, it contains 0g of both fat and saturated fat. [6]
Promotions
In 2008, Coors Light became the official beer of NASCAR, replacing Budweiser.
In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24.
Also in 2009, the Hillside Chalet Contest was created. The winner was given a six-night stay in Whistler, British Columbia, during the 2010 Winter Olympics.
Coors light is an official sponsor of the NHL
Brand Extensions
Coors Light incorporated the cold indicator after studies concluded 70% of legal-drinking-age men put their beer in the freezer to achieved desired coldness. The cold indicator allowed beer drinkers to know when the beer has reached the desired level of coldness. Coors Light then added a second super cold indicator bar that turns blue when the beer is extra cold. This new two-stage cold activation was launched in May 2011.
Coors Light redefined beer in 2012 with the launch of Coors Light Iced T. Coors Light now offers a light beer with the refreshing taste of tea and real lemon. This is a smart business move because tea and beer are two of the most consumed beverages around the world. Coors Light Iced T is brewed the same way as Coors Light beer but with added tea botanicals and natural lemon flavour during the filtration process. Currently Coors Light Iced T is only sold in Canada and was released May 2012.
Rocky Mountain Cold Refreshment
Thanks to its Rocky Mountain heritage, uncompromising brewing standards and its dedication to ice cold refreshment, Coors Light is one of the fastest growing light beers around the world. The cold certified bottle and can turn the mountains blue when Coors Light is cold enough to enjoy. 2005 Great American Beer Festival silver medalist, American-Style Light Lager.
Coors light offers a new Widemouth Bottle
Further questions go to: Template:MolsonCoors [7]
- ↑ Template:Cite web
- ↑ Template:Cite web
- ↑ http://www.livestrong.com/article/362726-coors-light-nutrition-information/
- ↑ Template:Cite web
- ↑ http://gocalifornia.about.com/cs/codenver/a/codenvercoor.htm
- ↑ http://www.livestrong.com/article/362726-coors-light-nutrition-information/
- ↑
Popularity
In 2011, sales of Coors Light in the U.S. surpassed that of Budweiser by approximately a half-million bottles. This made the brand the second most popular beer in the U.S. ending Anheuser-Busch's 20 year dominance of the top two spots. [8]
Awards and Recognition
Brandweek [9]
- Customer Loyalty Award (2005)
Great American Beer Festival [10]
- American-style Light Lager (gold medal, 2008)
- American-style Light Lager (bronze medal, 2007)
- American-style Light Lager (silver medal, 2005)
- American-style Light Lager (gold medal, 1998)
- American-style Light Lager (bronze medal, 1997)
- American-style Light Lager (silver medal, 1996)
- American-style Light Lager (silver medal, 1990)
World Beer Cup [11]
- American-style Lager (bronze medal, 2010)
- American-style Light Lager (silver medal, 1998)
External links
Template:SABMiller Template:Beer-stubpt:Coors Light
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