Coors Light

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	<ref>/Canada, N. (2012, April 2). Coors Light adds a new twist to its refreshing taste - Now available: Coors Light Iced T, a light beer with a blend of natural tea and lemon flavours. Canada Newswire./<ref>		<ref>/Canada, N. (2012, April 2). Coors Light adds a new twist to its refreshing taste - Now available: Coors Light Iced T, a light beer with a blend of natural tea and lemon flavours. Canada Newswire./<ref>
	<ref>/Cans of Coors Light to feature new cold indicator. (2011). CanTech International, 18(6), 8./<ref>		<ref>/Cans of Coors Light to feature new cold indicator. (2011). CanTech International, 18(6), 8./<ref>
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-	==Rocky Mountain Cold Refreshment==
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-	Thanks to its Rocky Mountain heritage, uncompromising brewing standards and its dedication to ice cold refreshment, Coors Light is one of the fastest growing light beers around the world.
-	The cold certified bottle and can turn the mountains blue when Coors Light is cold enough to enjoy.
-	2005 Great American Beer Festival silver medalist, American-Style Light Lager.
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-	<ref>/MolsonCoors. Singnature Brands: Coors Light. http://www.molsoncoorscanada.com/en/Brands/Signature%20Brands/Coors%20Light.aspx
	== References ==		== References ==

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Revision as of 00:47, 20 November 2012

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Coors Light is a light beer produced by the Coors Brewing Company. It was first produced in 1978.

The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit).^[2]

Promotions

In 2008, Coors Light became the official beer of NASCAR, replacing Budweiser.

In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24.

Also in 2009, the Hillside Chalet Contest was created. The winner was given a six-night stay in Whistler, British Columbia, during the 2010 Winter Olympics.

Coors light is an official sponsor of the NHL

Brand Extensions

Coors Light incorporated the cold indicator after studies concluded 70% of legal-drinking-age men put their beer in the freezer to achieved desired coldness. The cold indicator allowed beer drinkers to know when the beer has reached the desired level of coldness. Coors Light then added a second super cold indicator bar that turns blue when the beer is extra cold. This new two-stage cold activation was launched in May 2011.

Coors Light redefined beer in 2012 with the launch of Coors Light Iced T. Coors Light now offers a light beer with the refreshing taste of tea and real lemon. This is a smart business move because tea and beer are two of the most consumed beverages around the world. Coors Light Iced T is brewed the same way as Coors Light beer but with added tea botanicals and natural lemon flavour during the filtration process. Currently Coors Light Iced T is only sold in Canada and was released May 2012.

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