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From Digital Culture & Society
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- 12:09, 22 March 2019 (hist) (diff) Prévot, A. (2009). Effects of Guerrilla Marketing on brand equity. Available at SSRN 1989990. (New page: ==Context== Guerilla Marketing is a form of advertising that aims to gain the most amount of publicity through the lowest amount of cost for the company. There are a number of positive ben...) (top)
- 11:09, 22 March 2019 (hist) (diff) Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research (New page: ==Context== Luxury brands are beginning to incorporate social media marketing in their marketing budgets. The world is becoming a small place due to the increasing popularity of social med...) (top)
- 16:55, 21 March 2019 (hist) (diff) Digital Marketing and Advertising (→Articles) (top)
- 16:54, 21 March 2019 (hist) (diff) Digital Marketing and Advertising (→Articles)
- 16:13, 21 March 2019 (hist) (diff) Digital Marketing and Advertising
- 22:06, 20 February 2019 (hist) (diff) Social Media Strategy for Online Service Brands Obano, O (New page: Article Title: Adam J. Mills and Kirk Plannger (2015). "Social Media Strategy for Online Service Brands". The Service Industries Journal, 35:10, 521-536 Find article online: https://www....) (top)
- 14:59, 15 February 2019 (hist) (diff) Obano, O (top)
- 14:58, 15 February 2019 (hist) (diff) Obano, O (New page: Social Media Strategy for Online Service Brands)
- 14:57, 15 February 2019 (hist) (diff) Sample review submissions
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