Coors Light
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Revision as of 15:16, 11 November 2012
Coors Light is a light beer produced by the Coors Brewing Company. It was first produced in 1978.
The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 4 degrees Celsius (39 degrees Fahrenheit).[2]
Promotions
In 2008, Coors Light became the official beer of NASCAR, replacing Budweiser.
In 2009, a Coors Light koozie depicting scenes from the 2010 Winter Olympics was offered in a limited number of cases that contained 28 bottles instead of 24.
Also in 2009, the Hillside Chalet Contest was created. The winner was given a six-night stay in Whistler, British Columbia, during the 2010 Winter Olympics.