Webb, L
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Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536. | Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536. | ||
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Find article online: | Find article online: |
Revision as of 16:01, 8 February 2019
Social Media Strategy for Online Service Brands
Article Title:
Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536.
Find article online:
doi:10.1080/02642069.2015.1043277
Contents |
Context
Overview
Strengths and Weaknesses
Assessment
--Lw15ay 15:00, 8 February 2019 (EST)