Social Media Strategy for Online Service Brands
From Digital Culture & Society
Article title: Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536.
Find article online: https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site
doi: 10.1080/02642069.2015.1043277
Contents |
[edit] Context
[edit] Overview
[edit] Strengths and Weaknesses
[edit] Assessment
--Lw15ay 15:10, 8 February 2019 (EST)