Webb, L

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Revision as of 16:00, 8 February 2019

Social Media Strategy for Online Service Brands

Article Title:

Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536.

Find article online:

https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site

doi:10.1080/02642069.2015.1043277

Contents 1 Context 2 Overview 3 Strengths and Weaknesses 4 Assessment

Context

Overview

Strengths and Weaknesses

Assessment

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--Lw15ay 15:00, 8 February 2019 (EST)