Social Media Strategy for Online Service Brands
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https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site | https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site | ||
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doi: 10.1080/02642069.2015.1043277 | doi: 10.1080/02642069.2015.1043277 |
Revision as of 16:21, 8 February 2019
Article title:
Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536.
Find article online:
doi: 10.1080/02642069.2015.1043277
Contents |
Context
Overview
Strengths and Weaknesses
Assessment
--Lw15ay 15:10, 8 February 2019 (EST)