Social Media Strategy for Online Service Brands
From Digital Culture & Society
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- | Article title: | + | '''Article title:''' Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536. |
- | Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536. | ||
- | Find article online: | + | '''Find article online:''' https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site |
- | https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site | ||
- | 10.1080/02642069.2015.1043277 | ||
- | doi: 10.1080/02642069.2015.1043277 | + | '''doi:''' 10.1080/02642069.2015.1043277 |
==Context== | ==Context== | ||
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==Strengths and Weaknesses== | ==Strengths and Weaknesses== | ||
- | =Assessment== | + | ==Assessment== |
Current revision
Article title: Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536.
Find article online: https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site
doi: 10.1080/02642069.2015.1043277
Contents |
[edit] Context
[edit] Overview
[edit] Strengths and Weaknesses
[edit] Assessment
--Lw15ay 15:10, 8 February 2019 (EST)