Data Mining and Algrorithmic Culture
From Digital Culture & Society
Targeted advertising using behavioural data and social data mining.
Using Data Mining to Profile Tv Viewers.
A Study on Data Mining of Digital Display Performance of Brand Advertisement.
(2016). 2016 Eighth International Conference on Ubiquitous and Future Networks (ICUFN), Ubiquitous and Future Networks (ICUFN), 2016 Eighth International Conference On, 937. https://doi.org/10.1109/ICUFN.2016.7536934
Spangler, W. E., Gal-Or, M., & May, J. H. (2003). Communications of the ACM, 46(12), 66–72. https://doi.org/10.1145/953460.953461
Guo, M. (2018). A Study on Data Mining of Digital Display Performance of Brand Advertisement. Wireless Personal Communications, 102(2), 1243. Retrieved from https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=131578314&site=eds-live&scope=site
Danielle (Data mining and advertising)
Mining Social Networks for Targeted Advertising
An Adaptive Intelligent Management System of Advertising for Social Networks: A Case Study of Facebook
Selecting Data Mining Model for Web Advertising in Virtual Communities