Data Mining and Algrorithmic Culture

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Targeted advertising using behavioural data and social data mining.

Using Data Mining to Profile Tv Viewers.

A Study on Data Mining of Digital Display Performance of Brand Advertisement.


(2016). 2016 Eighth International Conference on Ubiquitous and Future Networks (ICUFN), Ubiquitous and Future Networks (ICUFN), 2016 Eighth International Conference On, 937. https://doi.org/10.1109/ICUFN.2016.7536934

Spangler, W. E., Gal-Or, M., & May, J. H. (2003). Communications of the ACM, 46(12), 66–72. https://doi.org/10.1145/953460.953461

Guo, M. (2018). A Study on Data Mining of Digital Display Performance of Brand Advertisement. Wireless Personal Communications, 102(2), 1243. Retrieved from https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=131578314&site=eds-live&scope=site


Danielle (Data mining and advertising)

Mining Social Networks for Targeted Advertising

An Adaptive Intelligent Management System of Advertising for Social Networks: A Case Study of Facebook

Selecting Data Mining Model for Web Advertising in Virtual Communities

Data Mining for Positive Customer Reaction to Advertising in Social Media

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