Mills, A. J, Plangger, K. (2015). "Social Media Strategy for Online Service Brands". Service Industries Journal, 35(10), 521- 536

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Article Title:

Mills, A. J, Plangger, K. (2015). “Social Media Strategy for Online Service Brands”. Service Industries Journal, 35(10), 521-536

Find article online:

doi: 10.1080/02642069.2015.1043277

Contents

Context

Overview

Strengths and Weaknesses

Assessment

--Nj16kp 14:59, 8 February 2019 (EST)

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