HUAN CHEN, YOON-JOO LEE (2018) "Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers’ receptivity of Snapchat advertising"

From Digital Culture & Society

Contents 1 Selfie and Personal Branding Phenomena in the Context of the Network Economy 1.1 Context 1.2 Overview 1.3 Strength and Weakness 1.4 Conclusion

[edit] Selfie and Personal Branding Phenomena in the Context of the Network Economy

Article Title:

HUAN CHEN, YOON-JOO LEE (2018) "Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers’ receptivity of Snapchat advertising"

Find Article Online: https://doi.org/10.1504/IJMC.2018.10010209

[edit] Context

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[edit] Overview

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[edit] Strength and Weakness

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[edit] Conclusion

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