Davidson,B

From Digital Culture & Society

[edit] Clickbait and Misinformation

[edit] Context

When discussing the topic of vitality vs. virality, it is important to view clickbait as a tool used by users to receive more attention, interaction, and discussion about their published content. Oftentimes, the actual information found in the article, post, or other form of content is different from the title, or any other form of attention-grabbing tools. This strategic approach to increase engagement is a large factor in the mass-spreading of misinformation across platforms, and focuses on going “viral”, as opposed to factual, and informative pieces.

[edit] Articles

https://doi.org/10.22235/pe.v11i1.1551

https://doi.org/10.1371/journal.pone.0266743

https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=1440&context=jitim

Bd20mp 10:27, 27 November 2023 (EST)