Alton, Dylan - Marketing Director
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| This is be a full-time career and most people in the position would experience a full 9-hour workday, usually between the windows of 8AM – 6PM (Likely 8-5 or 9-6).<ref name= "create" /> However, with this being such a demanding job with tight deadlines, marketing directors may be required to work overtime shifts on a fairly regular basis or even take their work home with them. Some positions may even require someone in this position to do some travelling, especially if the organization is an international one. <ref name= "joy"/> <ref name= "create" /> Most marketing directors would work in an office setting. Day-to-day activities would likely including delegating and managing work amongst employees and as previously mentioned preparing for weekly meetings. It would also include tasks such as analyzing market trends, studying competitor’s products, trying to find ways to improve existing products and profitability, identifying target markets, presenting findings to senior managers and typical management duties such as managing and supporting their team members. <ref name= "create" /> Which of these specific duties that would be done on any given work day would vary depending on importance and various deadlines on certain projects. | This is be a full-time career and most people in the position would experience a full 9-hour workday, usually between the windows of 8AM – 6PM (Likely 8-5 or 9-6).<ref name= "create" /> However, with this being such a demanding job with tight deadlines, marketing directors may be required to work overtime shifts on a fairly regular basis or even take their work home with them. Some positions may even require someone in this position to do some travelling, especially if the organization is an international one. <ref name= "joy"/> <ref name= "create" /> Most marketing directors would work in an office setting. Day-to-day activities would likely including delegating and managing work amongst employees and as previously mentioned preparing for weekly meetings. It would also include tasks such as analyzing market trends, studying competitor’s products, trying to find ways to improve existing products and profitability, identifying target markets, presenting findings to senior managers and typical management duties such as managing and supporting their team members. <ref name= "create" /> Which of these specific duties that would be done on any given work day would vary depending on importance and various deadlines on certain projects. | ||
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| + | == Educational Requirements and Other Qualifications == | ||
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| + | A bachelor’s degree in marketing, journalism, public relations, or social sciences is typically what is required for this position in regards to education.<ref name= "joy" /> A graduate degree in a related field is also preferred. Some employers may even require a master’s degree. <ref name= "study">Marketing Manager: Career Info & Requirements (n.d.). Retrieved March 20, 2015, from http://study.com/articles/Marketing_Manager_Career_Information_and_Requirements_for_Becoming_a_Marketing_Manager.html </ref> It is also optimal to take a program that has a placement or Co-op incorporated into it. Many universities across Ontario as well of the rest of Canada offer marketing strains of their Business programs. Some employers make seek those with a minimum of 5 years experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector. <ref name= "joy" /> Those who also have minored or at least in one form or another extensively studied or worked in Sales may be a good fit for this position.<ref name= "canada">Sales, Marketing and Advertising Managers. (n.d.). Retrieved March 20, 2015, from http://www.servicecanada.gc.ca/eng/qc/job_futures/statistics/0611.shtml </ref> Membership in the International Association of Business Communicators is also preferred (IABC) It is also important to have adaptability as the field is constantly changing.<ref name= "joy" /> | ||
Revision as of 15:54, 26 March 2015
Contents |
Job Title (Dylan Alton)
Marketing Director
General Overview
The person with this job assumes most of the responsibility for the planning, development and implementation of marketing strategies in an organization. [1]They do this by overseeing and delegating work amongst the Marketing Department within an organization in order to ensure that the goals of the marketing plan are met. [1] [2] People who hold this position are essentially the brain of the Marketing Department. This position requires a person who is capable of being a leader and promoting efficiency and creativity out of his or her employees. This person would be required to interact with heads of other departments and would represent the Marketing Department as a whole in meetings and so forth. [1]
Job Duties and Responsibilities
• This person is responsible for establishing a communication and evaluation system among the colleagues in the Marketing Department so that work can be monitored, critiqued and edited in a timely fashion. [2]
• They must organize and direct fairly regular meetings (usually weekly), so that progress can be evaluated and strategies can be implemented or changed. [2] [1] [3]
• They can provide input to other people in upper management about establishing pricing policies based on information they have collected about current markets. [2]
• They are responsible for monitoring and analyzing market trends. [3]
• They must study their competitors and their marketing strategies and adjust their own accordingly. [3]
Typical Workday
This is be a full-time career and most people in the position would experience a full 9-hour workday, usually between the windows of 8AM – 6PM (Likely 8-5 or 9-6).[3] However, with this being such a demanding job with tight deadlines, marketing directors may be required to work overtime shifts on a fairly regular basis or even take their work home with them. Some positions may even require someone in this position to do some travelling, especially if the organization is an international one. [1] [3] Most marketing directors would work in an office setting. Day-to-day activities would likely including delegating and managing work amongst employees and as previously mentioned preparing for weekly meetings. It would also include tasks such as analyzing market trends, studying competitor’s products, trying to find ways to improve existing products and profitability, identifying target markets, presenting findings to senior managers and typical management duties such as managing and supporting their team members. [3] Which of these specific duties that would be done on any given work day would vary depending on importance and various deadlines on certain projects.
Educational Requirements and Other Qualifications
A bachelor’s degree in marketing, journalism, public relations, or social sciences is typically what is required for this position in regards to education.[1] A graduate degree in a related field is also preferred. Some employers may even require a master’s degree. [4] It is also optimal to take a program that has a placement or Co-op incorporated into it. Many universities across Ontario as well of the rest of Canada offer marketing strains of their Business programs. Some employers make seek those with a minimum of 5 years experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector. [1] Those who also have minored or at least in one form or another extensively studied or worked in Sales may be a good fit for this position.[5] Membership in the International Association of Business Communicators is also preferred (IABC) It is also important to have adaptability as the field is constantly changing.[1]
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