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	Marketing Director		Marketing Director
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	== General Overview ==		== General Overview ==
	The person with this job assumes most of the responsibility for the planning, development and implementation of marketing strategies in an organization. <ref name= "joy">Joyaux, S. (n.d.). Retrieved March 20, 2015, from http://www.simonejoyaux.com/downloads/JobDescriptionMCD.pdf </ref>They do this by overseeing and delegating work amongst the Marketing Department within an organization in order to ensure that the goals of the marketing plan are met. <ref name= "joy" /> <ref name ="pmp">Marketing Director. (n.d.). Retrieved March 20, 2015, from http://www.pmpconnect.com/marketing_director_description.htm </ref> People who hold this position are essentially the brain of the Marketing Department. This position requires a person who is capable of being a leader and promoting efficiency and creativity out of his or her employees. This person would be required to interact with heads of other departments and would represent the Marketing Department as a whole in meetings and so forth. <ref name= "joy" />		The person with this job assumes most of the responsibility for the planning, development and implementation of marketing strategies in an organization. <ref name= "joy">Joyaux, S. (n.d.). Retrieved March 20, 2015, from http://www.simonejoyaux.com/downloads/JobDescriptionMCD.pdf </ref>They do this by overseeing and delegating work amongst the Marketing Department within an organization in order to ensure that the goals of the marketing plan are met. <ref name= "joy" /> <ref name ="pmp">Marketing Director. (n.d.). Retrieved March 20, 2015, from http://www.pmpconnect.com/marketing_director_description.htm </ref> People who hold this position are essentially the brain of the Marketing Department. This position requires a person who is capable of being a leader and promoting efficiency and creativity out of his or her employees. This person would be required to interact with heads of other departments and would represent the Marketing Department as a whole in meetings and so forth. <ref name= "joy" />
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	== Job Duties and Responsibilities ==		== Job Duties and Responsibilities ==

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Revision as of 15:49, 26 March 2015

Contents 1 Job Title (Dylan Alton) 1.1 General Overview 1.2 Job Duties and Responsibilities 1.3 Typical Workday

Job Title (Dylan Alton)

Marketing Director

General Overview

The person with this job assumes most of the responsibility for the planning, development and implementation of marketing strategies in an organization. ^[1]They do this by overseeing and delegating work amongst the Marketing Department within an organization in order to ensure that the goals of the marketing plan are met. ^{[1] [2]} People who hold this position are essentially the brain of the Marketing Department. This position requires a person who is capable of being a leader and promoting efficiency and creativity out of his or her employees. This person would be required to interact with heads of other departments and would represent the Marketing Department as a whole in meetings and so forth. ^[1]

Job Duties and Responsibilities

• This person is responsible for establishing a communication and evaluation system among the colleagues in the Marketing Department so that work can be monitored, critiqued and edited in a timely fashion. ^[2]

• They must organize and direct fairly regular meetings (usually weekly), so that progress can be evaluated and strategies can be implemented or changed. ^{[2] [1] [3]}

• They can provide input to other people in upper management about establishing pricing policies based on information they have collected about current markets. ^[2]

• They are responsible for monitoring and analyzing market trends. ^[3]

• They must study their competitors and their marketing strategies and adjust their own accordingly. ^[3]

Typical Workday

This is be a full-time career and most people in the position would experience a full 9-hour workday, usually between the windows of 8AM – 6PM (Likely 8-5 or 9-6).^[3] However, with this being such a demanding job with tight deadlines, marketing directors may be required to work overtime shifts on a fairly regular basis or even take their work home with them. Some positions may even require someone in this position to do some travelling, especially if the organization is an international one. ^{[1] [3]} Most marketing directors would work in an office setting. Day-to-day activities would likely including delegating and managing work amongst employees and as previously mentioned preparing for weekly meetings. It would also include tasks such as analyzing market trends, studying competitor’s products, trying to find ways to improve existing products and profitability, identifying target markets, presenting findings to senior managers and typical management duties such as managing and supporting their team members. ^[3] Which of these specific duties that would be done on any given work day would vary depending on importance and various deadlines on certain projects.