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	• They are responsible for monitoring and analyzing market trends. <ref name= "create" />		• They are responsible for monitoring and analyzing market trends. <ref name= "create" />
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		+	• They must study their competitors and their marketing strategies and adjust their own accordingly. <ref name= "create" />
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		+	== Typical Workday ==

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Revision as of 15:45, 26 March 2015

Contents 1 Job Title (Dylan Alton) 1.1 General Overview 1.2 Job Duties and Responsibilities 1.3 Typical Workday

Job Title (Dylan Alton)

Marketing Director

General Overview

The person with this job assumes most of the responsibility for the planning, development and implementation of marketing strategies in an organization. ^[1]They do this by overseeing and delegating work amongst the Marketing Department within an organization in order to ensure that the goals of the marketing plan are met. ^{[1] [2]} People who hold this position are essentially the brain of the Marketing Department. This position requires a person who is capable of being a leader and promoting efficiency and creativity out of his or her employees. This person would be required to interact with heads of other departments and would represent the Marketing Department as a whole in meetings and so forth. ^[1]

Job Duties and Responsibilities

• This person is responsible for establishing a communication and evaluation system among the colleagues in the Marketing Department so that work can be monitored, critiqued and edited in a timely fashion. ^[2]

• They must organize and direct fairly regular meetings (usually weekly), so that progress can be evaluated and strategies can be implemented or changed. ^{[2] [1] [3]}

• They can provide input to other people in upper management about establishing pricing policies based on information they have collected about current markets. ^[2]

• They are responsible for monitoring and analyzing market trends. ^[3]

• They must study their competitors and their marketing strategies and adjust their own accordingly. ^[3]

Typical Workday