Social Media Strategy for Online Service Brands. Di Clemente, D
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| Mills, A. J., & Plangger, K. (2015). Social media strategy for online service brands. Service Industries Journal, 35(10), 521–536. https://doi.org/10.1080/02642069.2015.1043277 | Mills, A. J., & Plangger, K. (2015). Social media strategy for online service brands. Service Industries Journal, 35(10), 521–536. https://doi.org/10.1080/02642069.2015.1043277 | ||
| - | + | Find article online: | |
| https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site | https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site | ||
| - | + | doi:10.1080/02642069.2015.104327 | |
| =Context= | =Context= | ||
Revision as of 16:19, 8 February 2019
Article Title:
Mills, A. J., & Plangger, K. (2015). Social media strategy for online service brands. Service Industries Journal, 35(10), 521–536. https://doi.org/10.1080/02642069.2015.1043277
Find article online:
doi:10.1080/02642069.2015.104327
Contents |
Context
Overview
Strengths and Weaknesses
Assessment
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