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	=Context=		=Context=
-	The Cambridge Analytica story begins in 2014, when data scientist Aleksandr Kogan (aka Aleksandr Specters) and a few others variously connected with Cambridge University set up a company called Global Science Research to market a Facebook app, “thisisyourdigitallife,” that harvested personal information from participants who thought they were taking some sort of personality test, and leveraged that information to derive other politically useful intelligence on an estimated 50 million people. This information found its way to the clandestine political consultancy Cambridge Analytica, which has worked with Republican politicians in the US since 2012 and claims to have played a pivotal role in the election of Donald Trump.	+	The Cambridge Analytica story begins in 2014, when data scientist Aleksandr Kogan (aka Aleksandr Specters) and a few others variously connected with Cambridge University set up a company called Global Science Research to market a Facebook app, “thisisyourdigitallife.” The purpose of the app was to harvest personal information from participants who thought they were taking some sort of personality test, and leveraged that information to derive other politically useful intelligence on an estimated 50 million people. This information found its way to the political consultancy Cambridge Analytica. Cambridge Analytica has worked with Republican politicians in the US since 2012 and claims to have played a pivotal role in the election of Donald Trump.
	=Overview=		=Overview=
-	Partisan consultancies like Cambridge Analytica that use data analytics to sway the electorate rely on social network users' participation in their own psychological manipulation. While technology has enabled more sophisticated ways for partisans to manipulate the electorate, it alone isn’t the problem; to find the real source, we must look deep within ourselves. The degree to which Facebook was aware of the use of this information from 2015 to early 2018 remains in dispute, as is the degree to which the 2016 US presidential race was influenced.	+	Micro-targeting on social media platforms lets a political campaign exploit the strongest emotions and play on the fears of the most easily manipulated. Partisan consultancies like Cambridge Analytica that use data analytics to sway the electorate rely on social network users' participation in their own psychological manipulation. While technology has enabled more sophisticated ways for partisans to manipulate the electorate, it alone isn’t the problem; to find the real source, we must look deep within ourselves. The degree to which Facebook was aware of the use of this information from 2015 to early 2018 remains in dispute, as is the degree to which the 2016 US presidential race was influenced.
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		+	Berghel argues that if one is committed to democratic principles such as “one person, one vote,” data analysis is arguably changing our political landscape for the worse. Claiming that everyone should understand that advertisers and marketers, not users, are the customers of free services.
	=Strengths and Weaknesses=		=Strengths and Weaknesses=

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Revision as of 10:59, 22 March 2019

Article Title: Malice: Domestic: The Cambridge Analytica Distopia

Find article online:http://resolver.scholarsportal.info/resolve/00189162/v51i0005/84_mdtcad.xml

doi: 10.1109/MC.2018.2381135

Contents 1 Context 2 Overview 3 Strengths and Weaknesses 4 Assessment

Context

The Cambridge Analytica story begins in 2014, when data scientist Aleksandr Kogan (aka Aleksandr Specters) and a few others variously connected with Cambridge University set up a company called Global Science Research to market a Facebook app, “thisisyourdigitallife.” The purpose of the app was to harvest personal information from participants who thought they were taking some sort of personality test, and leveraged that information to derive other politically useful intelligence on an estimated 50 million people. This information found its way to the political consultancy Cambridge Analytica. Cambridge Analytica has worked with Republican politicians in the US since 2012 and claims to have played a pivotal role in the election of Donald Trump.

Overview

Micro-targeting on social media platforms lets a political campaign exploit the strongest emotions and play on the fears of the most easily manipulated. Partisan consultancies like Cambridge Analytica that use data analytics to sway the electorate rely on social network users' participation in their own psychological manipulation. While technology has enabled more sophisticated ways for partisans to manipulate the electorate, it alone isn’t the problem; to find the real source, we must look deep within ourselves. The degree to which Facebook was aware of the use of this information from 2015 to early 2018 remains in dispute, as is the degree to which the 2016 US presidential race was influenced.

Berghel argues that if one is committed to democratic principles such as “one person, one vote,” data analysis is arguably changing our political landscape for the worse. Claiming that everyone should understand that advertisers and marketers, not users, are the customers of free services.

Strengths and Weaknesses

Assessment

---Jc13vi 21:44, 21 March 2019 (EDT)