Wesson, Aimee - Market Research Analyst
From What can you do with a degree in psychology?
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| * Reporting on sales trends and presenting marketing strategy recommendations to clients. | * Reporting on sales trends and presenting marketing strategy recommendations to clients. | ||
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| == Typical Workday == | == Typical Workday == | ||
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| == Educational Requirements == | == Educational Requirements == | ||
| - | Research on current job offering and information on marketing research analyst jobs show that there are many options one can take to fulfill the educational requirements for this job. A Bachelor of Arts or Bachelor of Science Degree in Psychology (with a Minor in Business or Marketing)is an ideal educational background to have for someone looking to work as a market research analyst. | + | Research on current job offering and information on marketing research analyst jobs show that there are many options one can take to fulfill the educational requirements for this job. |
| - | A Master’s degree, although not usually required to get a job as a marketing research analyst, always opens up the door for more job opportunities and higher pay. A Master's Degree in Consumer Psychology (with a focus in Consumer Behavior, Psychology and Marketing) is uniquely offered at University of Guelph. Another option is a Master's Degree in Marketing. This graduate degree option is offered at a many universities in Canada. | + | * A Bachelor of Arts or Bachelor of Science Degree in Psychology (with a Minor in Business or Marketing)is an ideal educational background to have for someone looking to work as a market research analyst. |
| + | * A Bachelor of Business Administration Degree with a Concentration in Marketing (and a minor in Psychology) would be equally ideal. | ||
| + | However, some job posting’s stated any Undergraduate degree would suffice. All of these degrees in some form can be taken at any university in Canada. However, if you are majoring in Psychology, it is highly recommended that you focus your electives or minors on disciplines involving statistics, marketing, business, mathematics and survey design. | ||
| + | |||
| + | A Master’s degree, although not usually required to get a job as a marketing research analyst, always opens up the door for more job opportunities and higher pay. | ||
| + | * A Master's Degree in Consumer Psychology (with a focus in Consumer Behavior, Psychology and Marketing) is uniquely offered at University of Guelph. | ||
| + | *Another option is a Master's Degree in Marketing. This graduate degree option is offered at a many universities in Canada. | ||
| Internships and work experience are valuable to add to your resume. For non-clinical work in any psychology related field, licensing or certification to work as a marketing research analyst is not required. However, to be considered specialized in market analysis one can obtain Professional Research Certification (PRC) from the Marketing Research Association. This certification has to be renewed every two years and educational classes are required to keep this certificate. | Internships and work experience are valuable to add to your resume. For non-clinical work in any psychology related field, licensing or certification to work as a marketing research analyst is not required. However, to be considered specialized in market analysis one can obtain Professional Research Certification (PRC) from the Marketing Research Association. This certification has to be renewed every two years and educational classes are required to keep this certificate. | ||
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| == Related Skills, Interests and Abilities == | == Related Skills, Interests and Abilities == | ||
| - | === People Skills === Having these skills will improve self-awareness and the understanding of others, which is essential to any career in consumer psychology. Such skills can involve high levels of emotional intelligence allowing you to understand the emotions and behaviors that motivate people is necessary for a job in market research analysis. Being able to actively observe people and their surroundings to perceive what consumers need, want and desire is essential. | + | === People Skills === |
| + | Having these skills will improve self-awareness and the understanding of others, which is essential to any career in consumer psychology. Such skills can involve high levels of emotional intelligence allowing you to understand the emotions and behaviors that motivate people is necessary for a job in market research analysis. Being able to actively observe people and their surroundings to perceive what consumers need, want and desire is essential. | ||
| - | === Analytical Skills === Having solve-problems skills and the ability make decisions for clients based on statistical research data is pertinent to this job. Similarly, the ability to understand and explain this research data will be essential to this job. | + | === Analytical Skills === |
| + | Having solve-problems skills and the ability make decisions for clients based on statistical research data is pertinent to this job. Similarly, the ability to understand and explain this research data will be essential to this job. | ||
| - | === Communication Skills === Having the ability to evaluate, interpret and convey the information found in research to clients will not be effective unless one has good communication skills (which include; speaking, writing and non-verbal communication). | + | === Communication Skills === |
| + | Having the ability to evaluate, interpret and convey the information found in research to clients will not be effective unless one has good communication skills (which include; speaking, writing and non-verbal communication). | ||
| - | === Interpersonal Skills === Such skills involve working well in a team setting. These skills include communication skills and understanding people. | + | === Interpersonal Skills === |
| + | Such skills involve working well in a team setting. These skills include communication skills and understanding people. | ||
| - | === Computer Skills === It is recommended that you be computer literate in some aspects. With job requires writing emails, designing questionnaires and presentations as well as an understanding of different computer software’s used to work gather and interpret research results.9 | + | === Computer Skills === |
| + | It is recommended that you be computer literate in some aspects. With job requires writing emails, designing questionnaires and presentations as well as an understanding of different computer software’s used to work gather and interpret research results.9 | ||
Revision as of 16:41, 25 March 2015
Contents |
Market Research Analyst (Aimee Wesson)
The job of a Market Research Analyst is related to the field of Consumer Psychology.
General Overview
A job as a Market Research Analyst as the name implies, is based primarily on the researching and understanding market trends. Marketing research analyst’s focus on understanding consumer buying behavior (that is what consumers want to buy and how much they are willing to pay for it), conducting market research, interpreting data from research, formulating sales reports and making recommendations on marketing strategies to their clients based on this information . A job in this field could also involve figuring out exactly what emotional, environmental and behavioral factors motivate or influence consumers when making purchasing decisions .
Job Duties and Responsibilities
Although responsibilities and duties of a Market Research Analyst can vary, they typically involve:
- Designing questionnaires and moderator guides to collect the necessary data from consumers.
- Gathering, processing and interpreting research data. This happens in a variety of ways including using focus groups and surveys to using geofencing and eye tracking technologies.
- Using gathered research data to make decisions regarding consumer needs, wants and desires. This would involve understanding consumer emotions, thoughts and behaviors that relate to the consumer purchase experience.
- Identifying and monitoring market trends and communicating this information to clients.
- Reporting on sales trends and presenting marketing strategy recommendations to clients.
Typical Workday
A marketing research analyst’s day typically starts off in the office at 9:00 am. Most of the time they are working on multiple research projects for different clients at a time. On average, 6 hours a day are spent managing what the client wants, designing questionnaires, testing surveys, analyzing reports and preparing project specific presentations for the clients. The rest of the workday is spent in meetings and discussions with clients and the team with whom the project will be worked on with. However, days vary depending on the clients you are working with and on the types of projects you are doing for them.
Educational Requirements
Research on current job offering and information on marketing research analyst jobs show that there are many options one can take to fulfill the educational requirements for this job.
- A Bachelor of Arts or Bachelor of Science Degree in Psychology (with a Minor in Business or Marketing)is an ideal educational background to have for someone looking to work as a market research analyst.
- A Bachelor of Business Administration Degree with a Concentration in Marketing (and a minor in Psychology) would be equally ideal.
However, some job posting’s stated any Undergraduate degree would suffice. All of these degrees in some form can be taken at any university in Canada. However, if you are majoring in Psychology, it is highly recommended that you focus your electives or minors on disciplines involving statistics, marketing, business, mathematics and survey design.
A Master’s degree, although not usually required to get a job as a marketing research analyst, always opens up the door for more job opportunities and higher pay.
- A Master's Degree in Consumer Psychology (with a focus in Consumer Behavior, Psychology and Marketing) is uniquely offered at University of Guelph.
- Another option is a Master's Degree in Marketing. This graduate degree option is offered at a many universities in Canada.
Internships and work experience are valuable to add to your resume. For non-clinical work in any psychology related field, licensing or certification to work as a marketing research analyst is not required. However, to be considered specialized in market analysis one can obtain Professional Research Certification (PRC) from the Marketing Research Association. This certification has to be renewed every two years and educational classes are required to keep this certificate. However, career options are not always limited to job offerings. With the necessary education and work experience one could start up their own marketing research analysis agency or consulting business.
Related Skills, Interests and Abilities
People Skills
Having these skills will improve self-awareness and the understanding of others, which is essential to any career in consumer psychology. Such skills can involve high levels of emotional intelligence allowing you to understand the emotions and behaviors that motivate people is necessary for a job in market research analysis. Being able to actively observe people and their surroundings to perceive what consumers need, want and desire is essential.
Analytical Skills
Having solve-problems skills and the ability make decisions for clients based on statistical research data is pertinent to this job. Similarly, the ability to understand and explain this research data will be essential to this job.
Communication Skills
Having the ability to evaluate, interpret and convey the information found in research to clients will not be effective unless one has good communication skills (which include; speaking, writing and non-verbal communication).
Interpersonal Skills
Such skills involve working well in a team setting. These skills include communication skills and understanding people.
Computer Skills
It is recommended that you be computer literate in some aspects. With job requires writing emails, designing questionnaires and presentations as well as an understanding of different computer software’s used to work gather and interpret research results.9
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