Wesson, Aimee - Market Research Analyst
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Revision as of 13:21, 25 March 2015
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Market Research Analyst (Aimee Wesson)
The job of a Market Research Analyst is related to the field of Consumer Psychology.
General Overview
A job as a Market Research Analyst as the name implies, is based primarily on the researching and understanding market trends. Marketing research analyst’s focus on understanding consumer buying behavior (that is what consumers want to buy and how much they are willing to pay for it), conducting market research, interpreting data from research, formulating sales reports and making recommendations on marketing strategies to their clients based on this information . A job in this field could also involve figuring out exactly what emotional, environmental and behavioral factors motivate or influence consumers when making purchasing decisions .
Job Duties and Responsibilities
Although responsibilities and duties of a Market Research Analyst can vary, they typically involve:
-Designing questionnaires and moderator guides to collect the necessary data from consumers.
-Gathering, processing and interpreting research data. This happens in a variety of ways including using focus groups and surveys to using geofencing and eye tracking technologies.
-Using gathered research data to make decisions regarding consumer needs, wants and desires. This would involve understanding consumer emotions, cognitions and behaviours that relate to the consumer purchase experience.
-Identifying and monitoring market trends and communicating this information to clients.
-Reporting on sales trends and presenting marketing strategy recommendations to clients.
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