Wray, J

From Digital Culture & Society

Social Media Strategy For Online Service Brands

Mills, A. J. & Plangger, K. (2015). Social media strategy for online service brands. The Service Industries Journal, 35(10), 521-536. DOI: 10.1080/02642069.2015.1043277

Find the article online:

doi: https://doi.org/10.1080/02642069.2015.1043277

Contents 1 Context 2 Overview 3 Strengths and Weaknesses 4 Assessment

Context

Overview

Strengths and Weaknesses

Assessment