Trainor, K. J., Andzulis, J. M., Rapp, A., and Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208.

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A description of the article.

Its strengths

Its weaknesses

Retrieved from "https://kumu.brocku.ca/digitalculturesociety/Trainor%2C_K._J.%2C_Andzulis%2C_J._M.%2C_Rapp%2C_A.%2C_and_Agnihotri%2C_R._%282014%29._Social_media_technology_usage_and_customer_relationship_performance:_A_capabilities-based_examination_of_social_CRM._Journal_of_Business_Research%2C_67%286%29%2C_1201-1208."
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