The digital Creator Economy has rapidly changed the way that entrepreneurs monetize their content. Many platforms facilate this practice, including Twitch.
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Tafesse, W., & Dayan, M. (2023). Content creators’ participation in the creator economy: Examining the effect of creators’ content sharing frequency on user engagement behavior on digital platforms. Journal of Retailing and Consumer Services, 73, 103357-. https://doi.org/10.1016/j.jretconser.2023.103357