Social Media Strategy for Online Brands.

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Find article online: Find article online:
-https://proxy.library.brocku.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=fsr&AN=102991181&site=eds-live&scope=site+https://www.tandfonline.com/doi/abs/10.1080/02642069.2015.1043277
DOI: 10.1080/02642069.2015.1043277 DOI: 10.1080/02642069.2015.1043277

Revision as of 16:04, 8 February 2019

Article Title:

Mills, Adam J. and Kirk Plangger. “Social Media Strategy for Online Brands.” Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536.

Find article online:

https://www.tandfonline.com/doi/abs/10.1080/02642069.2015.1043277

DOI: 10.1080/02642069.2015.1043277

Contents

Context

Overview

Strengths and Weaknesses

Assessment


--Bl14hl 14:59, 8 February 2019 (EST)

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