SOCIAL MEDIA STRATEGY FOR ONLINE SERVICE BRANDS by AM16YP

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-	Article Title	+	Article Title: Social Media Strategy for Online Service Brands by Adam J. Mills & Kirk Plangger
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-	doi:	+	doi: https://doi.org/10.1080/02642069.2015.1043277

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Revision as of 18:40, 8 February 2019

Article Title: Social Media Strategy for Online Service Brands by Adam J. Mills & Kirk Plangger

Find article online: https://www.tandfonline.com/doi/pdf/10.1080/02642069.2015.1043277?needAccess=true

doi: https://doi.org/10.1080/02642069.2015.1043277

Contents 1 Context 2 Overview 3 Strengths and Weaknesses 4 Assessment

Context

Overview

Strengths and Weaknesses

Assessment

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--Am16yp 15:12, 8 February 2019 (EST)