Marco Ieva, Cristina Ziliani, Juan Carlos Vazquez-Abad,

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	doi: https://doi.org/10.2501/JAR-2017-04		doi: https://doi.org/10.2501/JAR-2017-04
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		+	====CONTEXT====
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		+	====OVERVIEW====
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		+	====STRENGTHS AND WEAKNESSES====
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		+	====ASSESSMENT====

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Revision as of 00:24, 21 March 2019

Article: Marco Ieva, Cristina Ziliani, Juan Carlos Vazquez-Abad & Ida D'Attoma. (2018). Online versus Offline Promotional Communication Evaluating the Effect of Medium On Customer Response.

doi: https://doi.org/10.2501/JAR-2017-04

Contents 1 CONTEXT 2 OVERVIEW 3 STRENGTHS AND WEAKNESSES 4 ASSESSMENT

CONTEXT

OVERVIEW

STRENGTHS AND WEAKNESSES

ASSESSMENT