Marco Ieva, Cristina Ziliani, Juan Carlos Vazquez-Abad,
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| Article: Marco Ieva, Cristina Ziliani, Juan Carlos Vazquez-Abad & Ida D'Attoma. (2018). Online versus Offline Promotional Communication Evaluating the Effect of Medium On Customer Response. | Article: Marco Ieva, Cristina Ziliani, Juan Carlos Vazquez-Abad & Ida D'Attoma. (2018). Online versus Offline Promotional Communication Evaluating the Effect of Medium On Customer Response. | ||
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| + | doi: https://doi.org/10.2501/JAR-2017-04 | ||
Revision as of 00:23, 21 March 2019
Article: Marco Ieva, Cristina Ziliani, Juan Carlos Vazquez-Abad & Ida D'Attoma. (2018). Online versus Offline Promotional Communication Evaluating the Effect of Medium On Customer Response.
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