Marco Ieva, Cristina Ziliani, Juan Carlos Vazquez-Abad,& Ida D’Attoma (2018). Online versus Offline Promotional Communication.

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Article: Marco Ieva, Cristina Ziliani, Juan Carlos Vazquez-Abad, & Ida D’Attoma. (2018). Online versus Offline Promotional Communication Evaluating the Effect of Medium On Customer Response.

doi: https://doi.org/10.2501/JAR-2017-04

Contents

[edit] CONTEXT

[edit] OVERVIEW

[edit] STRENGTHS AND WEAKNESSES

[edit] ASSESSMENT

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