Lee, B

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Revision as of 15:55, 8 February 2019

Social Media Strategy for Online Brands.

Article Title:

Mills, Adam J. and Kirk Plangger. “Social Media Strategy for Online Brands.” Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536.

Find article online:

https://www.tandfonline.com/doi/full/10.1080/02642069.2015.1043277

DOI: 10.1080/02642069.2015.1043277

Contents

Context

Overview

Strengths and Weaknesses

Assessment

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