Digital Marketing and Advertising

From Digital Culture & Society

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	Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.		Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
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	=== Social Medi Marketing ===		=== Social Medi Marketing ===
	====Articles====		====Articles====

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Revision as of 18:55, 11 March 2019

I THINK THIS IS HOW THE PROF WANTS IT TO BE ADJUST IT IF NEEDED. ALSO FOR THE REVIEWS LETS HIGH LIGHT THE ARTICLES WE ARE REVIEWING ON THE GOOGLE DOC SO WE KNOW WHOS DOING WHAT.

Contents 1 About This Subject 2 Topics 2.1 Social Medi Marketing 2.1.1 Articles 2.2 Cause Marketing 2.2.1 Articles 2.3 Digital Marketing Strategies 2.3.1 Articles

About This Subject

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1]

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[2] As digital platforms are increasingly incorporated into marketing plans and everyday life,[3] and as people use digital devices instead of visiting physical shops,[4][5] digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,[6] e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.[7] In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Topics

Social Medi Marketing

Articles

Kucharska, W., & Confente, I. (2017). Selfie and Personal Branding Phenomena in the Context of the Network Economy. Victoria Ziemianin.

VENCIUTE, D. (2018). Social Media Marketing - from Tool to Capability. Victoria Ziemianin.

Cause Marketing

Articles

Boztepe, A. (2012). Green marketing and its impact on consumer buying behaviour. Victoria Ziemianin.

Digital Marketing Strategies

Articles

Katherine Taken Smith, (2012) "Longitudinal study of digital marketing strategies targeting Millennials" Connor Scicluna

JASON CHAMBERS(2005)The Sponsored Avatar: Examining the Present Reality and Future Possibilities of Advertising in Digital Games Connor Scicluna

Maria Teresa (2014) Digital marketing and social media: Why bother? Connor Scicluna