Social Media Strategy for Online Service Brands Ziemianin, V

From Digital Culture & Society

Contents 1 Social Media Strategy for Online Service Brands: Service Industries Journal. 1.1 Context 1.2 Overview 1.3 Strengths and Weaknesses 1.4 Assessment

Social Media Strategy for Online Service Brands: Service Industries Journal.

Article Title:

Mills, Adam J. and Kirk Plangger. "Social Media Strategy for Online Service Brands." Service Industries Journal, vol. 35, no. 10, July 2015, pp. 521-536. Amanda Caron.

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[1]

DOI: 10.1080/02642069.2015.1043277.

Context

Overview

Strengths and Weaknesses

Assessment

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--Vz15kg 15:00, 8 February 2019 (EST)