Main Page

From OUCEL Wiki

Revision as of 09:22, 11 October 2019 (edit) Mbrousseau (Talk | contribs) ← Previous diff

Revision as of 09:30, 11 October 2019 (edit) (undo) Mbrousseau (Talk | contribs) m (Subscription Management Software moved to Main Page over redirect) Next diff →

---

Revision as of 09:30, 11 October 2019

The actors of the subscription must have a pointed CRM approach. Subscribers have a sense of belonging to a kind of community that can be justified by different criteria according to the brands: tariff advantages, exclusive products or services, life facilitator, avant-gardism, specific values ​​... The subscriber is not a customer like any other . The product or service is adapted to the constraints of a subscription sale.

The offer is built to be part of a sustainable relationship and therefore meet the needs of the long-term subscriber as closely as possible. The back office processing is processed and the customer relationship adapted to a proximity communication with the VIP ++ client that is the subscriber. And finally, the relational program is powerful to miss no key moment:

Welcome process - We welcome a subscriber with care.

Product / Service Delivery - Ensures subscriber satisfaction with every delivery / use of the service. We do not hesitate to solicit subscriber notices.

Adaptation of the offer to the behavior of the subscriber - We do not hesitate to contact the subscriber to upgrade or downgrade his offer to adapt to his needs and ensure its satisfaction.

Support for changes to offers - It simplifies the process of changing the subscription.

Presence at any time of any change - We accompany the subscriber in all its efforts with the brand. We mark all the stages by clear and adapted communications. VIP-type customer relationship with quality service - The customer is treated as the customer of a large hotel regardless of their level of contribution to the business model. Follow-up of the complaints by their treatment then making sure, with the customer, that the incident is perfectly regulated. Loyalty actions focused on the moments of fragility of the subscriber that is marked by the attrition curves or specific behaviors such as walking on the CGV page (General Terms and Conditions of Sale) of the website.

A processing of requests for systematic cancellation . We must understand, try to retain and, in any case, leave a good image, even in case of permanent cancellation. Any opportunity to contact a subscriber must be seized and used to improve the relationship and the life . At SubscriptionFlow, our subscription management software consultants have a strong CRM culture applied to the subscription and support our customers in the deployment of appropriate relationship programs . With a business model subscription, the company must become a "subscriber centric" . The future of the subscription rests on the end of the subscriber's era "pigeon" and "cash cow" and on a qualitative relational approach with adapted VIP treatment, and a real dedicated CRM approach.